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A hub, not a page
Every expert's profile, insight and media, together on a subdomain of your own site.
The fully managed expert platform
Make your experts findable, and worth finding.
A new expert hub on your own domain, home to the profiles, thinking and thought leadership of your experts, all written and run by Profile, our PR agency. Found by clients, by journalists, and by the AI answer engines your buyers now ask first.
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Our experts
Search by name, topic or sector…
All topics 18CSRD & ESGTaxM&ARestructuringAvailable for comment
Showing 6 of 18 experts
Dr Alex Morgan
Partner, Sustainability
CSRDESG+2
4.1kviews#1CSRD17citations
Priya Shah
Head of Tax
TaxRestructuring
3.5kviews#2Tax11citations
James Okafor
Partner, Corporate
M&ACross-border
3.0kviews#3M&A9citations
Helen Zhou
Director, FS Advisory
Financial services+1
2.4kviews#4FS reg
Marcus Reid
Partner, Disputes
LitigationRegulatory
1.9kviews#6Disputes
Sofia Almeida
Head of Restructuring
RestructuringInsolvency
1.7kviews#5Restr.
‹123›
Dr Alex Morgan Verified expert
Partner, Sustainability & CSRD · Your Firm
FollowContact →
About
Alex advises boards and finance teams on CSRD readiness, double-materiality assessments and the practical mechanics of sustainability reporting. She has led assurance engagements across financial services and industrials, and writes a widely-read briefing on the evolving regime.
Latest insights
What the new reporting thresholds actually mean for mid-market firms
Briefing · 12 Jul 2026 · 6 min read
Double materiality is not a tick-box exercise
Article · 28 Jun 2026 · 8 min read
Assurance readiness: a five-step checklist for CFOs
Guide · 14 Jun 2026 · 5 min read
In the press
FTQuoted on CSRD delayJul
ReutersESG assurance rulesJun
BloombergReporting burdenMay
Speaking
Sustain SummitSep
CFO ForumOct
Home / Dashboard
Firm overview
Profile views
12,480
▲18%
Avg dwell
2m 41s
▲9%
Newsletter sign-ups
318
▲24%
Journalist contacts
24
▲6new this month
Profile views
7d8 wks12m
15k10k5k0
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8
Recent journalist contactsView all
FT
Financial Times
Re: CSRD thresholds · Dr Morgan
RT
Reuters
Comment request · Tax
BB
Bloomberg
Interview · M&A outlook
Your expertsManage
| Expert | Topic | Views | Trend | Search rank |
|---|---|---|---|---|
Dr Alex Morgan Partner, Sustainability | CSRD | 4,120 | #1 · leading CSRD specialist | |
Priya Shah Head of Tax | Restructuring | 3,540 | #2 · tax restructuring | |
James Okafor Partner, Corporate | M&A | 2,980 | #3 · cross-border M&A |
What Findwell is
A new expert hub on your own domain.Built especially for businesses that market themselves on their expertise.
Not a standalone profile. It is a home for your experts' profiles, writing, thinking and thought leadership, on a subdomain of your own site. Profile, our thought-leadership and PR agency, creates all of it and runs the whole thing for you.
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Our team creates it all
We write the thinking and thought leadership in each expert's voice. They approve, we publish.
03
Coverage built in
As a PR agency, we turn that thinking into media coverage and journalist relationships.
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Found by everyone
Clients and journalists, yes. Also the AI answer engines your buyers now ask first.
The difference
Your best expert, searched by topic. What comes up?
Findwell is a full expert hub on your own domain. It holds the profiles, thinking and thought leadership that Profile writes, publishes and turns into coverage. Here is what that changes when someone searches, on Google or in an AI answer.
Today · without Findwell
leading CSRD specialist
a-competitor.com › team
Someone else, the specialist you compete with
Their name, not yours
Your expert is on page four, or nowhere. The brief goes to whoever ranks, and journalists never find them.
With Findwell
leading CSRD specialist
experts.yourfirm.com › alex-morgan
Dr Alex Morgan, leading CSRD specialist
Ranked #1Journalist contactCited by AI
Your expert is the answer for clients, journalists and AI alike. On your own domain, worth reading when they land.
Our experts’ thinking has appeared in
Financial TimesReutersBloombergThe TimesCity A.M.The LawyerAccountancy AgeLegal Week
What you get
Everything an expert needs to be found, in search and AI.
Half of what you get is the platform. The other half is Profile creating the content and the coverage that fills it. Both, on your own domain, run entirely by us.
Pick a capability below to see it inside the platform.
Dr Alex Morgan
Partner, Sustainability & CSRD
CSRDESG reportingDouble materiality
Latest insight
In the press
Built into the hubEach profile is a proper page, not a card in a grid. A full biography, the topics they own, their latest thinking, video and broadcast, a running feed of coverage, and a direct line to make contact. Everything a client or journalist needs to decide, in one place, kept current by us.
Insight · CSRD
Double materiality is not a tick-box exercise
By Dr Alex Morgan✓ Approved by expertDraft→Expert review→Live
Our team creates thisOnce a month we take about twenty minutes of their time on a live story and shape it into finished thinking, in their voice. Extracting sharp insight from time-pressed experts is what Profile has done for over a decade. Nothing publishes without their sign-off.
leading CSRD specialist
AI overview
Cites Dr Alex Morganexperts.yourfirm.com › alex-morgan
Dr Alex Morgan, leading CSRD specialist
Ranked #1
Built into the hubSearch rarely starts with a name, it starts with a problem. We structure every page to rank on Google and to be the source AI answer engines cite when someone asks. When the topic is searched, your expert is the answer, not a competitor.
Coverage & media desk12 placements
FT
Quoted on the CSRD delay
Financial Times · 2 days ago
RT
Comment request: assurance rules
Reuters · pitched by Profile
BB
Podcast interview booked
Bloomberg · next week
Our team creates thisFindwell is a product of Profile, our PR agency. Profile pitches your experts to the journalists who cover their field, lands the coverage, and feeds every mention back onto the profile. Coverage earns ranking, ranking earns coverage.
Performance20 signals tracked
12,480Profile views
486Reshares
24Journalist contacts
Who is reading, by companyIP de-anonymised
Meridian Capital14 reads
Halstead & Co9 reads
A FTSE 100 insurer7 reads
Built into the hubYou get a login, not a slide deck. We track 20 signals per expert and topic, from dwell time to reshares, plus IP de-anonymisation that shows which companies are actually reading. So you can see it is reaching the right people, in real time.
CSRD in three minutes: what boards must know
EP 04Published
EP 05Editing
Our team creates thisWe play to each expert's strengths. Some write, some would rather talk it through on camera. Video does the most for visibility in AI answers, so we make it effortless: one short session, and we film, edit and cut it into clips.
Who it is for
Built for firms that sell expertise.
If your buyers choose the individual who knows their field rather than the brand on the door, your experts need to be findable.
01Law
Clients and journalists look for the specific lawyer who owns a niche, not the firm. Findwell builds a findable page for each of your partners around the practice areas they lead, so you rank for the topic and the right instruction reaches the right name.
02Accountancy
Buyers search for the specialist who understands their sector or their problem, from tax credits to restructuring. Findwell gives each partner a page built around those topics, so you are found for the work rather than just the logo.
03Consulting
Reputations in consulting are personal, built on a point of view. Findwell turns each consultant's thinking into findable pages that rank for their domain, so prospects, event organisers and journalists reach them directly.
04Financial services
Whether it is wealth, asset management or advisory, clients choose the individual they trust with their money. Findwell makes each of your specialists findable for their expertise, with every piece reviewed before it goes live.
05Regulatory and compliance
When the rules change, people search for the person who understands them first. Findwell keeps your regulatory experts visible on the topics that matter right now, so you are the name found when a new regime lands.
06M&A advisory
Deals go to the advisers with a track record in the sector and the structure. Findwell builds each adviser's profile around their deal expertise, so acquirers, founders and the trade press find the right name at the right moment.
07Technology
Technical credibility is won by individuals, not brands. Findwell gives your founders and specialists findable pages for the things they genuinely know, so buyers and analysts reach the real expert.
08Cybersecurity
In a breach, buyers and journalists need the right expert in minutes. Findwell keeps your security specialists findable and quotable on their exact domain, so you are the name that surfaces when it counts.
09Healthcare and pharma
Trust in health rests on named, credentialed experts. Findwell makes your clinicians and specialists findable for their fields, with every claim reviewed and every page built to the standard the sector demands.
10Private equity
Deals and fundraises hinge on the reputation of named partners. Findwell builds each investor a findable profile around their sectors and their thesis, so founders, LPs and journalists reach the right person.
How it works
You approve the direction. Profile does the rest.
01
Your own hub, on your domain
A new hub on a subdomain of your site. No IT project, no change to your website.
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02
We create the content
From a short monthly session, our editorial team writes it in your experts' own voice. They just approve.
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We earn the coverage
As a PR agency, we turn that thinking into media coverage and journalist relationships.
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The result
Found by everyone who matters.
ClientsJournalistsAI
~2 / ~8 wksto Google, then to AI answers
No IT projectnothing touches your existing site
Expert-approvedreviewed for accuracy before it goes live
You own itevery profile, and the audience it builds
Proof
Proof, not promises.
You have seen the model. Here is what it looks like when it works, in a client's own words.
“
In two months our lead partner went from invisible to the name journalists call first. Profile did the writing, the ranking and the coverage. We approved it and watched it work.
[Client name]
Marketing Director, [mid-market law firm]
Case study · Sustainability practice
From page four to the name that wins the work.
#1Google, 6 wks
Citedin AI answers
27journalist approaches
Now ranks for “leading CSRD specialist”, the search that used to surface a competitor. Every number here is a placeholder for a real client result.
Trusted by firms that sell expertise Placeholder logos
MERIDIAN
HALSTEAD & CO
ASHWORTH
KINGSLEY
NORTHGATE
DELACROIX
The next step
Your experts are your most valuable asset. Let people find them.
A 30-minute walkthrough, and an honest read on whether this fits your firm.
10+ yearsbuilding expert reputations
Award-winningthought-leadership and PR
In-houseno outsourcing, ever
The team behind it
Brought to you by Profile.
Some of the team behind it. Writers, editors and PRs, all in-house.
Findwell is a product of Profile, an award-winning thought-leadership and PR agency. For more than a decade we have helped firms that sell expertise turn their specialists into recognised, quotable authorities.
We earn our clients coverage in the titles their buyers and journalists actually read. Findwell is that craft made into a fully managed platform, written, published and run by the same in-house team.
10+ yearsbuilding expert reputations
Award-winningthought leadership & PR
In-houseeditorial writes every word
Questions
The ones that actually get asked.
Isn't this just a team page?
No, and the difference is the point. A team page lists everyone, sits on a rigid CMS that cannot be structured for search or AI, and rarely gets updated. Findwell is a select group of your genuine experts on a purpose-built platform, built to rank for the topics they own, with a steady flow of new insight, updated and run entirely by us.
Can't we just build this into our About page?
Firms try. It becomes a ticket at the back of the dev backlog, then a template fight over embedding video and live content, then a page that ships two months later and still will not rank for "leading CSRD specialist". Then it is yours to keep alive, forever. Findwell is one DNS record and it is live in weeks.
What do we actually have to do?
Point one DNS record, choose your experts, and give us a short capture session with each of them. Minutes, not days. We write, publish, host and maintain everything from there.
Who writes the content?
Our editorial team, in each expert's voice. Not marketing copy, and not something the expert has to find a weekend for.
What happens if an expert leaves?
You stay in control. The firm owns every profile and the audience it has built, so if someone moves on you simply take their profile down. The following and the authority stay with you, not with the individual.
Does this touch our website?
No. Findwell runs on a subdomain. Your site, your CMS and your web team are left completely alone, and every ranking signal builds your domain's authority rather than an agency's.
How long before it works?
Typically around two weeks to reach native Google search and around eight weeks to start surfacing in AI answers.
Who owns the profiles and the content?
You do.
How do you handle data and GDPR?
Everything runs to GDPR. The analytics report company-level and aggregate signals, not the personal data of named individuals, and you own all of it, to export or delete whenever you want. Nothing is shared with other firms.
What does it cost?
Pricing depends on the number of experts and the content programme. Book a demo and we will give you a number in the call.